Introducing

Musa

The AI private lesson instructor for every musician.

From the Greek Muses — the origin of the word music itself.

1 / 18
The Problem

Music teachers are stretched impossibly thin

  • 1 teacher, 60–200 students — minutes of individual attention per student per week
  • Zero visibility into home practice — "Did they actually practice, or just say they did?"
  • National teacher shortage getting worse — fewer music ed graduates, more unfilled positions
  • Impossible to give individual feedback to every student at the level they deserve
1 : 200
Typical teacher-to-student ratio
in public school music programs
2 / 18
The Problem

Practicing alone is frustrating — and expensive to fix

  • No one to tell you what's wrong — students repeat mistakes for days without knowing
  • Private lessons cost $50–100/hour — most families can't afford weekly sessions
  • Existing apps kill the joy — robotic note-checkers that reduce music to right-or-wrong
  • Practice feels disconnected from the music students actually love and listen to
$75
Average cost of a single
private lesson
78%
of student musicians quit
within the first two years
3 / 18
The Opportunity

The gap between measuring and teaching

$4.6B
Online music education market (2026)
15%+
Annual growth rate and accelerating
0
Tools that coach like a real teacher
  • Existing tools only check pitch, rhythm, and duration — the basics
  • No tool assesses tone quality, dynamics, expression, or musicality
  • No tool speaks the student's musical language — connecting technique to the genres they love
4 / 18
Meet Musa

A practice companion that coaches
like your best teacher

🎧

Coaches in real time

Tips between phrases — never interrupts your playing. Like a teacher waiting for the right moment to speak.

🎶

Understands musicality

Tone, expression, dynamics — not just "right or wrong." Hears the music the way a teacher does.

🎵

Speaks your language

Connects your clarinet etude to Kendrick Lamar's horn arrangements. Practice feels relevant to YOUR musical life.

5 / 18
How It Works

The practice loop

Five minutes to start. No setup. No cables. Just you and your instrument.

1

Open & Pick

Launch Musa, choose your instrument.

2

Play

Musa listens through your mic and follows along.

3

Get Coached

Tips appear between phrases — gentle, specific, musical.

4

Review

Session recap: what went well, what to work on, exercises to try.

5

Come Back

Tomorrow Musa remembers and picks up where you left off.

6 / 18
Core Philosophy

Cross-genre contextual coaching

Meet the student where they actually live musically.

"Nice work on that chromatic run. That same kind of line shows up in Kendrick Lamar's horn arrangements — listen to how Terrace Martin uses chromatic movement in the bridge of 'These Walls.' The technique you just practiced is the same vocabulary."

— Musa coaching a clarinet student

  • #1 reason students quit: practice feels disconnected from the music they love
  • Teachers can say: "My students build musicianship that transfers to production, songwriting, and any genre"
  • No competitor does this. This is the feature that makes students say "this app actually gets me"
7 / 18
What Makes Us Different

Not another note checker

Musa SmartMusic Tonestro Yousician
Coaches like a teacher
Tone quality feedback
Cross-genre coaching
Brass, wind, voice & stringsPartialGuitar/piano only
Teacher dashboard
Adaptive practice planning
Works offline
8 / 18
Instrument Support

One app. Every instrument.

🎺Trumpet
🎺Trombone
🎺French Horn
🎺Tuba
🎵Flute
🎵Clarinet
🎷Saxophone
🎵Oboe
🎻Violin
🎻Viola
🎻Cello
🎤Voice

Adding a new instrument = adding a JSON profile. No engineering required.

9 / 18
The Bigger Picture

Musa isn't an app. It's a platform.

The practice companion is the wedge. Five expansion modules transform it into the operating system for music education.

Module 1

Audition Simulator

State-specific all-state etude packages with coaching tuned to audition rubrics. 100K–200K auditions per year nationally.

$500K–$1M/yr potential
Module 2

Instrument Knowledge Engine

The secrets every teacher knows: embouchure, alternate fingerings, reed adjustment. Curated with university experts.

Retention driver (bundled)
Module 3

AI Listening Coach

"Hear how Marsalis phrases this" — reference recordings that illustrate concepts in real time. Premium tier.

Premium tier: $12–15/mo
Module 4

Teacher Marketplace

Interactive AI-coached curricula created by teachers. "16 Weeks to All-State." Teachers Pay Teachers meets AI.

70/30 split, $9.99–49.99
Module 5

B2B Licensing

White-label for Yamaha, Conn-Selmer, Hal Leonard. 2–3M rental students annually need retention tools.

$5–15/unit license
10 / 18
For Teachers

Your teaching assistant in every practice room

  • See every student's practice activity at a glance — who practiced, how long, what they worked on
  • Read session summaries without listening to recordings — save hours every week
  • Spot struggling students early — intervention before they fall behind or quit
  • Assign pieces and exercises and see results without collecting practice logs

"It's like having a teaching assistant in every practice room — one who never calls in sick."

11 / 18
Pricing

Simple. Affordable. Aligned with how schools budget.

Teacher
Free
Always
Full access for teachers. When a teacher adopts, their students follow.
School Site License
Custom
20+ seats, semester billing
Volume pricing. Teacher dashboard, admin tools, dedicated onboarding.

Semester-based billing — aligned with how schools actually budget.

12 / 18
Go to Market

Teacher-led adoption, student-powered growth

Phase 1 — Validate

Free Semester Pilots

5–10 music programs. Free semester. Gather feedback, refine, build case studies with real data.

Phase 2 — Evangelize

Conference Circuit

NAfME, state MEAs, NAMM. Demo at every booth. Teachers talk to teachers — the best distribution channel.

Phase 3 — Scale

Teacher as Distributor

One teacher adoption = 60–200 student seats. Plus audition prep seasonal revenue spikes.

Phase 4 — Expand

D2C + B2B

Adult learners, home-school families, direct-to-consumer. Instrument manufacturer partnerships.

13 / 18
The Numbers

5-year financial plan

Grounded in edtech SaaS benchmarks. Not optimism.

Year 1Year 2Year 3Year 4Year 5
Revenue$50–75K$400–700K$2–4M$8–15M$15–30M
Spend$150K$200K$400K$800K$1.5–2M
Net-$75–100K+$200–500K+$1.5–3.5M+$7–14M+$13–28M
Schools5–1025–4080–200200–5001,000+
Team44–56–88–1015–20
ValuationPre-rev$3–6M$16–44M$64–165M$120–330M
50–100x

Return on ~$300K founder investment over 2 years

14 / 18
The Team

Lean. Expert. Leveraged.

💻
Founder & CTO
Perice

Product vision, engineering, architecture. Builds and ships the platform.

🎶
CEO & Academic Advisor
Kris

Music education expertise, university partnerships, curriculum strategy, instrument knowledge curation.

📞
Sales (Year 1 hire)
Former Band Director

$60K base + commission. Speaks the language. Conference circuit. 2–3 demos/week.

⚙️
Operations
VA + Freelance Video

$2K/mo VA for logistics, CRM, support. $750/mo video editor for content.

Scaling triggers: second sales rep at $2M ARR. Marketing hire at $5M ARR. No premature headcount.

15 / 18
The Technology

Built for musicians, by musicians

💻

Mac, Windows & Linux

Works on the computers your school already has. Mobile coming.

Under 20 milliseconds

Mic to feedback — faster than a blink. Feels instant.

✈️

Works completely offline

Practice anywhere. Perfect for rural schools and travel.

🔒

Privacy first

Audio processed on-device. Student data never sold or shared.

Tauri 2.0 + Rust backend + React frontend. Open-source audio ML tools (Aubio, PESTO). LLM coaching via Claude API.

16 / 18
Vision

From practice companion to
the operating system for music education

Now — Building

AI Practice Companion

Real-time coaching, session recaps, cross-genre contextual feedback, any instrument.

Months 4–8

Audition Prep + Smart Import

State-specific audition packages. Import music from photos, YouTube, MIDI, MusicXML.

Months 6–12

Knowledge Engine + Listening Coach

Expert instrument knowledge. Reference recordings that illustrate concepts. Premium tier.

Months 9–15

Teacher Marketplace

Educators create and sell AI-coached curricula. Content flywheel begins.

Months 12–24

B2B + Scale

Instrument manufacturer partnerships. International expansion. The platform wins.

17 / 18
Join Us

Join the Musa pilot program

Free semester access for your studio or program.
Shape the future of music practice with your feedback.

Join Us

Or reach out directly: perice09@gmail.com

The platform that wins music education will be the one that does what a great private teacher does:
listens, understands, remembers, adapts, and speaks the student's musical language.

You are looking at that teacher.

18 / 18